First Coast Freight Solutions, Westside/JAXPORT, Jacksonville
Industry
Logistics & Transportation
Location
Westside / JAXPORT, Jacksonville FL
Engagement
11-Month B2B SEO Campaign
First Coast Freight Solutions has operated from Jacksonville's Westside for 18 years, running a fleet of 45 trucks and handling everything from last-mile delivery to full container drayage from JAXPORT. Their operations were tight. Their online presence was nonexistent.
The company's website was a single-page brochure, built in 2015, with no service pages, no location targeting, and no blog. The only traffic came from direct visits by people who already knew the company name. When manufacturers, distributors, and e-commerce brands searched for "freight company Jacksonville," "JAXPORT drayage services," or "last-mile delivery Northeast Florida," First Coast Freight didn't appear anywhere in the first 10 pages of results.
The business development team relied almost entirely on cold calling and trade show networking. Their average cost per qualified lead was $340, and the sales cycle averaged 90 days. They knew companies were searching for exactly the services they offered, but those leads were going to national carriers like XPO and Estes who dominated the search results with massive content libraries and domain authority.
Jacksonville's logistics market is unique: JAXPORT is the #1 U.S. port for auto imports and a top-20 container port. The city sits at the intersection of I-95 and I-10, making it a critical distribution hub for the entire Southeast. Yet most local freight companies were doing zero SEO, creating a window of opportunity that wouldn't last forever.
B2B logistics SEO is a completely different discipline from consumer-facing local SEO. The buyers are procurement managers, supply chain directors, and operations VPs. The sales cycle is long, the deal values are high, and the search intent is highly specific. We built every piece of this campaign around those realities.
We analyzed the top 15 logistics companies ranking in Jacksonville, mapped 340+ keywords by search intent (informational, commercial, transactional), and identified 78 high-value keywords with zero local competition. Terms like "JAXPORT container drayage rates," "Jacksonville LTL freight quotes," and "Southeast last-mile delivery provider" had measurable search volume but no locally-optimized content competing for them.
We built 14 deeply detailed service pages, organized by service type (drayage, LTL, FTL, warehousing, last-mile) and by corridor (Jacksonville to Atlanta, Jacksonville to Miami, Jacksonville to Orlando). Each page was 1,500-2,000 words of genuinely useful content covering rates, transit times, equipment types, and JAXPORT-specific logistics. This wasn't fluff, it was the kind of information procurement managers actually need.
We created a comprehensive content hub covering Jacksonville's logistics ecosystem: port capabilities, available warehousing capacity, regional freight economics, intermodal options, and seasonal volume patterns. This single hub attracted links from the Jacksonville Business Journal, JAXPORT's partner resource page, and three industry trade publications, establishing First Coast Freight as a thought leader, not just a trucking company.
Beyond standard technical fixes, we implemented freight-specific schema markup (Service, Organization with transport-related properties), built a real-time quote request form with progressive disclosure (reducing form abandonment by 62%), and created a "coverage map" interactive tool showing service areas. High-intent pages had direct phone click-to-call prominently above the fold.
We secured contributor columns in Supply Chain Management Review, guest posts on logistics industry blogs, citations in FreightWaves and Transport Topics roundups, and local business directory listings that specifically targeted Jacksonville's economic development categories. Over 11 months, we built 67 high-quality backlinks with an average Domain Authority of 42.
The shift from outbound to inbound didn't happen overnight, but when it kicked in, the impact on the business was transformative:
Qualified Monthly Leads
8/mo 41/mo↑ 5x increase
Annual Pipeline Value
$480K $2.4M↑ 400% growth
Page 1 Keywords
2 42↑ From brand-only to commercial
Cost Per Lead
$340 (outbound) $47 (organic)↑ 86% reduction
Organic Traffic
310/mo 4,870/mo↑ 1,471% increase
Sales Cycle Length
90 days 34 days↑ 62% faster close
We were spending six figures a year on trade shows and cold outreach to get maybe 100 leads. Now we get more qualified leads per month from Google than we used to get per quarter from everything else combined. These aren't cold leads either, they've already read our content, they understand our capabilities, and they're ready to talk logistics.
Perhaps the most significant impact was on lead quality. Inbound leads from organic search converted to contracts at 3.2x the rate of outbound leads. These prospects had already educated themselves through the content hub, understood First Coast Freight's capabilities, and were specifically looking for a Jacksonville-based provider. The sales team went from convincing to confirming.
Jacksonville's freight market is competitive, but the SEO landscape is wide open. Let us show you the opportunities.
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